rainer1997 2007-12-11 00:42
PC World和IDG集团
[font=Times New Roman][b][size=11pt]如果你希望利用媒体做PR，你必须了解媒体：[/size][/b][/font]
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[font=Times New Roman][b][size=11pt]PC World Seeks News Helpful to PC Users[/size][/b][size=11pt][/size][/font]
[size=11pt][font=Times New Roman]By Erika McDonald, PR Newswire[/font][/size]
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[size=11pt][font=Times New Roman]In a world of rapidly changing technologies, PC users need hands-on advice to help them get the most out of the products and services available in today's electronic marketplace.[/font][/size]
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As the world's most widely read technology magazine, PC World, an International Data Group (IDG) publication, is committed to providing precisely this type of real world advice.
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[size=11pt][font=Times New Roman]According to Editor Harry McCracken, the publication's mission is to "alert readers to new products, services and technologies, evaluate those items with lab and hands-on testing, and tell people how to make the most of them once they own them."[/font][/size]
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[size=11pt][font=Times New Roman]Serving an audience of managers who use technology both at work and at home, McCracken said PC World aims "to be a top-notch magazine, period – an engaging, lively read that avoids techno-speak."[/font][/size]
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[size=11pt][font=Times New Roman]PC World competes with similar publications, such as PC Magazine, Computer Shopper, and Maximum PC.[/font][/size]
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PC World distinguishes itself from these by providing both buying advice and advice on how to use technology products once people own them.
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[size=11pt][font=Times New Roman]According to McCracken, who recently made the jump from Boston to San Francisco when he was promoted to editor from executive features editor, the magazine covers a broad range of topics from hardware troubleshooting to protecting your privacy on the Internet.[/font][/size]
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"We've tried to stay true to our mission of serving readers who use PCs, but these days that involves talking as much about stuff that connects to the box as about the box itself.
Topics such as wireless networking, smart cell phones, digital cameras, and broadband connections are extremely important to our readers," he said.[/font][/size]
[size=11pt][font=Times New Roman]McCracken, who has appeared as an expert on radio and television programs, also points out that PC World's Test Center helps them to provide objective information about products.[/font][/size]
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"We're all about tools people can use, and our Test Center lets us objectively benchmark products of all sorts in ways that publications without a lab can't."
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[size=11pt][font=Times New Roman]PITCHING: Does your product help tech-savvy managers and consumers in the real world?[/font][/size]
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This is a question to ask yourself before you pitch PC World. Editors are looking for news that is relevant to a smart person who wants to get work done and isn't fascinated by technology for the sake of technology.
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[size=11pt][font=Times New Roman]"The best way to make a pitch stand out is to take a look at our magazine or site and get as good a sense as possible of the sort of topics we cover," said McCracken.[/font][/size]
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[size=11pt][font=Times New Roman]With a paid circulation of over 1.1 million, the reward of having your product mentioned in PC World is well worth the research required. Evaluations of products and services are found throughout the publication.[/font][/size]
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[size=11pt][font=Times New Roman]Each issue of PC World has the following sections: news, trends, new products, features (such as the Best Free Stuff Online), columns (such as "Bugs and Fixes" and "Home Office"), reviews (the Top 100 Charts) and tips (Here's How section).[/font][/size]
[size=11pt][font=Times New Roman]Company information, financial data and personnel news is not usable for PC World.[/font][/size]
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McCracken said this is where PR pros most often miss the mark when pitching his magazine. The magazine does not cover the Internet economy, nor do their readers care who owns what. Story ideas that focus too much on a specific industry, such as healthcare, are also misguided. Products must be useful across all industries.
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[size=11pt][font=Times New Roman]Pitches should be sent at least 3 months in advance. Technical language in releases is okay, but not necessary. E-mail generally works great; the staff may route e-mails to the appropriate editors. Phone calls are fine, but e-mail is preferred.[/font][/size]
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[size=11pt][font=Times New Roman]McCracken can be reached at 415-974-7335 or [email=Harry_McCracken@pcworld.com]Harry_McCracken@pcworld.com[/email].[/font][/size]
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[size=14pt]About International Data Group (IDG)[/size][size=3] [/size]
[size=8.5pt][size=3]Founded in 1964, International Data Group (IDG) offers print and online publications that reach more than 120 million technology buyers in 85 countries representing 95% of worldwide IT spending.[/size][/size]
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[b][size=8.5pt][size=3]Print publications[/size][/size][/b][size=8.5pt]
[size=3]IDG's five global publication product lines include [i]Computerworld[/i],[i] InfoWorld, CIO, Macworld, Network World, [/i]and [i]PC World[/i].[/size][/size]
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[size=3][b]Online[/b]
IDG's online network includes 400 Web sites in 50 countries worldwide.[/size][/size]
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[size=8.5pt][size=3]IDG News Service[/size][/size][/font][/size]
[size=11pt][font=Times New Roman][size=3][size=9pt][size=3]The IDG News Service is a daily source of global IT news, commentary and editorial resources, serving more than 300 IDG publications and 400 Web sites in 50 countries worldwide. The News Service produces original news and feature coverage from its own network of correspondents in major IT markets around the world, and also distributes editorial from IDG publications to their sister editions around the globe.[/size]
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[size=3][b]MacCentral [/b]([url=http://www.maccentral.com/][color=#660000]http://www.maccentral.com[/color][/url]) is the news service for IDG’s Macworld Magazine.
Continuously updated seven days a week, this site brings readers late-breaking news and exclusive product announcements from all over the industry.[/size]
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[b][size=16pt][size=4]PR NEWSWIRE FOR JOURNALISTS:[/size]
[/size][/b][size=3]More than 70 IDG journalists are registered with PR Newswire for Journalists.
At least one editor from each IDG Americas publications is registered with PR Newswire for Journalists.[/size]
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[size=3]Editorial staff members/designers from [i][color=black]Macworld[/color][/i][/size][size=3][color=black], [i]CIO[/i], [i]Bio-IT World[/i], [i]PC World[/i] and [i]Computerworld[/i] are registered with Newscom.
[/color][/size][size=3][b][size=16pt]INDIRECT SOURCES:[/size][/b][size=16pt] IDG News Service, MacCentral.[/size]
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[b][size=3][size=16pt]IDG Magazines Registered with PR Newswire for Journalists(prnj.com):[/size][/size][/b]
[i][size=3]Bio-IT World[/size][/i]
[i][size=3]CIO[/size][/i][i][size=3]Computerworld[/size][/i]
[i][size=3]Infoworld[/size][/i]
[i][size=12pt]Macworld[/size][/i][i][size=3]Network World[/size][/i]
[i][size=3]PC World[/size][/i][/font][/size]
[[i] 本帖最后由 rainer1997 于 2007-12-11 21:07 编辑 [/i]]