MULTIPLE DOMAINS POINTING TO THE SAME WEBSITE?

Multiple Domain Names

POINTING TO THE SAME WEBSITE?

You may have done this because you changed your domain name or maybe you purchased multiple domain names but really only have one site.

Little did you know that the search engines do not look kindly on multiple domain names pointing to the same website. It could be detrimental to your internet marketing campaign, affecting ranking and heaven forbid, your link popularity. Some have tried using html or java script redirects, but the search engines are not favorable to those either.

So how do we accomplish our marketing objectives with multiple domain names and one website, and still appease the search engines?

Basically, it is called a 301 action for permanent redirects. It is done at the server level, so you will need to work with your webmaster and host to implement it. What is best, is that all of your link popularity is supposed to forward to the main site. In this day and age of link popularity becoming more and more important, that is a plus. Besides your visitors being happy to have gotten to the right place, the search engines will be happy and your competition will not report you for spamming!

How could something so important be so little known?! I have been trying to find an answer to this problem for a year now and recently heard the answer directly from a Google representative at a Search Engine Strategies conference in San Jose.